Dodge has been launching some of the most innovative vehicles for more than 100 years now for the 2014 Dodge Durango Dodge has decided to be innovative in terms of marketing as well. The auto brand made an announcement that they have team up with Paramount Pictures and will have legendary news anchor Ron Burgundy as the new face of 2014 Dodge Durango. It was also announced that this groundbreaking marketing collaboration will provide the right kind of marketing that 2014 Dodge Durango needs before the release of upcoming film Anchorman 2: The Legend Continues.
Dodge mentioned that they are really excited about this cross promotion marketing campaign because this is the first time that a movie studio is collaborating with an auto brand to create original long and short content. The advertisement campaign will cover television, print, digital and social media and will debut on TV and online on October 5. The all new seven passenger 2014 Dodge Durango will hit the dealerships in the third quarter of the year 2013 and will have price tag of $29,795. The full size SUV will be available in five trim levels and offer better exterior and interior features along with better performance levels.
Olivier Francois, Chief Marketing Officer of Chrysler Group LLC said that with the help of this promotion that involves Will Ferrell they will be able to show that 2014 Dodge Durango is a cutting edge technology vehicle that offers a fun and fresh concept to the car buyers who want something substantial in the car they purchase.
Jyotsna Ramani is a passionate writer and an avid globetrotter. She had a knack for writing since her early years, though that was mostly letters to her penpals and jotting her thoughts down in her "Dear Diary". Over the years, she realized how her hobby could turn into a full time career and she started writing web content, books and pieces for local magazines. There has been no looking back ever since.
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