Whether you have a full fleet or you operate your business from one van, you are leaving money on the table by not branding your vehicles. As a matter of fact, whole companies have been built on the visibility their branded vehicles gave them, such as U-Haul or Geek Squad, for instance. Your vehicles could be a very powerful tool to disseminate your brand and give you free publicity after the costs have been covered. However, there’s a right and wrong way to use vehicle graphics for branding. Let’s take a look at how you can use car graphics to make your brand stand out.
This is not the time to be discreet. When it comes to vehicle graphics, the point is to stand out in the best way possible. So, if it’s in line with your service, try to go as bold as you can with the colors and graphics. Forget your idea of what usually looks good. You may never want to have an orange car, but there’s a reason why so many branded vehicles use that color. So, even if a color would be too bold or a pattern too busy for your own taste, think about how visible your vehicle will be first and foremost.
If you have a very specific niche, try to show it in your branding. If you’re a service that delivers organic produce, for instance, make sure that you convey it clearly in your graphics and message. Also, if you are known for your expertise, you should try to show it in your graphics as well. You have to make sure that you don’t go overboard, however. All you want people to know is what you’re about, your business name, and your contact information, which should include your phone address, email, and website. Social media tags can also work. Anything extra is probably too much.
Another thing you should consider is adding a human face. It doesn’t have to be a real person either. It could be a mascot, for instance. This is one of the reasons why mascots exist; to create a human connection. It’s not a coincidence that brands like Pillsbury, Michelin, and Mr. Clean are so popular. People have come to associate mascots with the products, and companies use them as a central part of their marketing. This will not only allow you to build a connection with your audience but help your brand stand out more.
When it comes to the font, you want to go with something clear that people will be able to read from a distance. Don’t go for something that is too flowery. Also, try to pick fonts people are familiar with. Anything too out of the ordinary will look unprofessional or be too difficult to read.
These are all tips you should follow if you want to use vehicle graphics for branding. This could help you significantly increase brand awareness if done correctly, so take the time to make proper decisions.
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