The Jeep Renegade has been long awaited by many Jeep, and SUV, enthusiasts. But, what does the Renegade mean for Jeep? Is it a redefining moment for the car giant, or are they simply doing what they are good at?
Let’s Take a Look in More Depth.
The Jeep Renegade is the latest model to be released by the mega brand. As such, it’s becoming a competitive way of Jeep breaking through on to the European market. But, it’s also been a way for the brand to ensure that they are retaining their competitive edge in the SUV market.
The Renegade is the same size as the Mini Countryman. So, for those that like a car that is not too large, it’s the perfect SUV. The Jeep branding is apparent on the vehicle. The vertical bar grille is synonymous with the brand. The round headlights are something of a Jeep stylistic notion. It’s got all of the classic Jeep looks that have been brought into the 21st century. So, if you’re a fan of the old time Jeep trucks, you are sure to love the classic yet contemporary take that the Renegade has. If you have been looking for used trucks in NH, you will find that many of the older trucks are similar to the Jeep. But, the contemporary styling of the Renegade has brought the Jeep brand right up to date. It’s a truck for the modern age.
Contemporary and Classic: How the Renegade Shapes Up
Packed with high tech gadgets such as the touch screen surround and rear light senses, it’s the perfect car for those that want a contemporary yet classic vehicle. The speakers are fitted to the highest spec, and it’s packed with gadgets that are sure to thrill tech lovers. Sat Nav and bluetooth are fitted as standard within the Renegade.
Will the Renegade Re-Define the Brand?
Jeep has attempted to create a more accessible SUV that has all the practical qualities of a Jeep with a sleek new look. Jeep will sell a ton of these on the US market. After all, Jeep is well loved in America. But, the European market may be a tough nut to crack.
The off road ability will appeal to the US masses, and the four wheel drive is a must for many. It’s suited to long journeys and can be a great way of harnessing that much loved Jeep feel without compromising on the road.
Pricing and Money Matters
In Europe, the Renegade is set to be sold at the 20,000 Euros mark. For many, this is an affordable option. But, the reluctance of the European market for the Jeep branding could be difficult. The US market, however, is set to welcome the Renegade and sales are expected to soar with the new model release in 2015. Whether the Renegade redefines, the Jeep brand is yet to be seen. But with the classic Jeep good looks and the high tech specifications, it’s sure to have masses of appeal.
What do you think? Do you think that the Renegade will redefine the brand? Only time will tell.
Image Credit to: Kārlis Dambrāns